The Role of Corporate Social Responsibility Communication in Private Hospitals in the United Arab Emirates

Authors

DOI:

https://doi.org/10.33948/KSU-samc--44-%25f

Keywords:

CSR communication, corporate reputation, UAE, private hospitals, healthcare

Abstract

The study examines the role of Corporate Social Responsibility (CSR) communication in creating the reputation of the UAE-based private hospitals using systematic review approach. With the integration of healthcare organizations in line with the UAE Vision 2021, the communication of CSR plays a critical role in establishing trust among people and increasing organization's reputation. This study  crucially analyze a peer-reviewed articles published between 2020 and early 2025 regarding  CSR communication practices  in private hospitals. Findings identified that community outreach and digital media represent communication strategy (CSR) sources that support reputation and trust when culturally responsive and transparent. However, CSR efforts are being hampered by issues, such as the lack of internet access and the suspicion of stakeholders. The review reports the necessity of hospitals to localize CSR messages to local prices and give quantifiable effects to reinforce credibility.  

Author Biography

  • Mokhtar Elareshi, University of Sharjah

    Elareshi is an Associate Professor in Public Relations Department, College of Communication, University of Sharjah, UAE. I have worked in PR, and Media and Communications Studies (Al Ain University, UAE 2019-2022), and a former Head of Media Department at Azzaytuna University 2003-2006. He graduated in Media and Communications Studies (BA) and Public Relations (MA) at the University of Benghazi (Libya), and Media and Communication Studies (PhD) at University of Leicester (UK).

    Elareshi has got sound working and teaching experience in large Libyan universities such as Tripoli University and Misurata University. At these universities, he effectively delivered, designed, led, developed, supervised and taught several subjects in the UG/PG programmes. He is also very familiar with the processes of university administration, having worked as a head of department in Arab and western universities.

    I also manage different research projects and grants (around US$ 263,000) in Media and Communication, and PR. Most of my publications are indexed Scopus and international prestige journals.

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Published

2026-03-17

Issue

No. 44 (2026): المجلة العربية للإعلام والاتصال

Section

المقالات